Why AR?

With a surge of new jobseekers hitting the market it's not easy for recruiters to identify candidates with the skills and experience they're looking for. We're seeing candidates being more and more creative in a bid to get their CVs to the top of the pile - from Alex Kearns' 'plinth appeal' displaying a giant copy of his CV at Trafalgar Square, to Alec Brownstein who landed his dream job by buying the names of his favourite creative advertising directors on Google AdWords. Designer Michael Anderson even did away with words to put his CV into an eye-catching infographic, while Michael Checkoway used his expertise in marketing to run a competition for anyone who could find him a job.

Augmented reality, the idea of combining live video with computer-generated data and visualisations, has attracted widespread attention among tech enthusiasts such as Jason Bradbury in recent years. We're already seeing AR business cards, AR mobile apps, even AR music videos, the potential of this technology is limitless.

Traditional CVs have been a powerful recruitment tool for centuries, but with such limited space it's not possible to communicate all your skills and experience on a few sheets of paper. An augmented reality CV (AR CV) displays each of the elements of a CV using virtual computer-generated imagery, enabling you to showcase your portfolio in an engaging, informative way. See how effective an AR CV can be; view the first augmented reality CV.


Regardless of whether your CV's on display at Trafalgar Square or being brought to life through AR, CWJobs has advice to help you get your CV noticed, without forgetting the basic dos and don'ts of jobseeking. Visit CWJobs' career advice section or click here to download our free CV writing guide.